Mining influencers take industry’s image battle to TikTok

• •TikTok?" But then I remembered how much my kids (and heck, even some of my nieces and nephews) are glued to that platform.
• •The article points out that enrollments in geoscience programs are declining and the industry is struggling to attract younger workers.
• •Honestly, it makes sense they're trying something new.

Hey everyone, just read this article on mining.com about "Mining influencers" taking to TikTok to improve the industry's image and attract new talent: https://www.mining.com/mining-influencers-take-industrys-image-battle-to-tiktok/

My first thought was, "Wow, really? TikTok?" But then I remembered how much my kids (and heck, even some of my nieces and nephews) are glued to that platform. The article points out that enrollments in geoscience programs are declining and the industry is struggling to attract younger workers. Honestly, it makes sense they're trying something new. I've been in and around the resource sector for decades, and the public perception, especially for younger generations, hasn't exactly been stellar. My own portfolio is pretty heavy in commodities, so anything that helps ensure a strong future workforce is a good thing for my retirement accounts!

I'm curious what you all think. Is this a legitimate strategy, or is it just a novelty that won't really move the needle? I mean, can a few TikTok videos really change a whole generation's view on an industry as complex as mining? I've seen these "influencers" pop up in other sectors, but mining feels different. Would love to hear if any of you have seen these videos or have thoughts on how effective this approach might be long-term.