Anyone else utterly confused by Gold IRA fees? Need advice!

• •Okay, so I'm trying to wrap my head around the fee structures for Gold IRAs and it's making my brain hurt.
• •I'm totally on board with the idea, especially with all the economic uncertainty these days, but the fees...
• •man, they seem to vary WILDLY between companies.

Okay, so I'm trying to wrap my head around the fee structures for Gold IRAs and it's making my brain hurt. I've got a decent chunk, about $350k, sitting pretty mostly in stocks right now, and my advisor here in Salt Lake City has been pushing for me to diversify into physical gold through a Gold IRA. I'm totally on board with the idea, especially with all the economic uncertainty these days, but the fees... man, they seem to vary WILDLY between companies.

My advisor has given me a few different companies to look into, and some are quoting flat annual fees, others are percentage-based, and then there's the storage fees which also seem to be all over the place depending on insured value vs. just a flat rate. And don't even get me started on transaction fees or setup fees. It feels like they're designed to be opaque, and I'm just trying to figure out how to compare apples to apples when everything feels like oranges, kumquats, and maybe a durian thrown in for good measure.

For those of you who have already gone through this, what was your experience like? Did you find one type of fee structure generally better than another for a portfolio size like mine? Are there any hidden fees I should really be digging into? I'm leaning towards segregated storage for peace of mind, but then that often comes with a higher price tag. Is it worth the extra cost, in your opinion, or is commingled generally fine?

Any insights from folks who've navigated this minefield would be hugely appreciated. I'm trying to make a smart, informed decision, but the fee comparisons are seriously making me second-guess myself. Thanks in advance!